After the success of our first collaboration in spring, we have launched a new shoe collection in partnership with British singer-songwriter, Ellie Goulding for autumn.
Ellie Goulding is one of the world’s most successful solo artists, and has had a stellar year. Fresh from her headlining gig at V Festival, Ellie has now proved she’s not only a talent in the music industry, but a hit in the fashion industry too. Her second shoe collection with Deichmann, entitled ‘Star Collection’ has launched.
Ellie says: “For me, shoes are an indication of what mood you are in. Launching a collection of my own gives me the opportunity to express my style. My collection includes shoes for any occasion – I really can’t decide if I like wearing heels or flats better – I am constantly changing it up.”
Ellie adds: “I like the fact that they’re incredibly versatile and realistic to what I would wear. I can be a real tomboy, but I also like to dress up, and I’m very much into comfort, but also style and sophistication, and I think that’s what my collection does. I’m known to wear a lot of black and I can be very monochrome, but I love the fact that there are these colours and they are literally what I would wear. Comfortable with sparkle, that’s me. I’m so proud to be part of a brand that’s so incredibly cool and stylish, but is so completely affordable.”
The collection includes footwear that can be worn both in the day and at night. Some of the key trends within the range include;
Knee high boots
Perfect for the season’s key layering trend, the Ellie X Deichmann knee high boots are not only comfortable, but stylish too, providing a fashionable twist to outfits. We love knee high boots over both jeans, and even as an accessory to an oversized jumper, merging streetwear and high fashion seamlessly.
Velvet is one of the key fabrics of the season, and the textured material looks great contrasted with lace and leather, two other on trend choices. In the new Ellie collection, there is a range of velvet pieces in rich hues, like cobalt blue, fuchsia pink and claret red. Not only will these pieces add an interesting edge to your outfit, but a splash of colour too, and would look great paired with a black or neutral ensemble.
Chunky and studded
There are a handful of ankle boots in the range that toe the androgynous line perfectly. From the chunky and sturdy mountain style boots to the rock chic studded and buckle beauties, there is a boot for everyone. These boots are great for day, or night and would work well at a gig or music event outside- as they would keep your feet toasty and fashionable!
The flatform is back, and this time, it comes with an athletic edge. Trainers and boat shoes with thicker soles gives the shoe a new dynamic entirely and is a breath of fresh air from this summer’s hottest sportswear trainer silhouette. Whether you wear them in the day, or on a night out, these shoes will keep feet comfortable for hours, without compromising on style points!
For more imagery and inspiration, search #RockYourLook on Instagram to see backstage videos, images and more!